Mostly people use SEMrush tool because SEMrush is one of the best SEO tools. SEMrush is advanced tool
because it acquires all-in-one SEO solution, it has excellent Pay Per Click (PPC)
search integration, and by 2020 it is as proven as any SEO tool pack.
We usually say everything has pros and cons so in SEMrush has
some drawbacks, the most important of which are the price (this tool is very
expensive) and the functionality limitations.
SEMrush alternatives SEO tools list that helps you in SEO field.
Warning: the usual suspects like Ahrefs
and Moz Pro are not in the list.
These tools are great, no doubt, but in my opinion, they are
too similar to SEMrush. The tools presented here are real alternatives,
offering similar functionality that is cheaper or at a similar price, but aimed
at a different audience from SEMrush itself.
SpyFu
What it does
differently from SEMrush:
- · It is less expensive (Cheap)
- · Focus on researching competitors
- · Unlimited keywords
- · Backlink research
SpyFu is a powerful, comprehensive SEO solution that
presents one of the cheaper and more competitive alternatives than SEMrush.
The full set of its SEO functionality, from keyword research
to backlink research (both are unlimited, by the way) revolves around
competition research.
In addition to the usual competition search for keyword gaps
and backlink intersections, you also see your competitors' full history on Google
Ads, as well as all of the organic keywords they ranked for past in the last 10
years.
Price: Basic plan $ 399/- year, Professional plan $ 699/-
year and Team plan $ 2388/- year.
SEO PowerSuite
What it does
differently from SEMrush:
- · Cheaper
- · Trial version available
- · Desktop/Office software
- · If you want some features, you can only buy those
- · Unlimited keyword research and backlinks, pages crawled or projects
SEO PowerSuite is sort of the best SEMrush alternative.
First, All-in-one SEO solution, but it's not cloud-based,
which of course has its own share of challenges. The tool is actually divided
into 4 applications, divided between keyword research and ranking follow-up,
backlink research, website audit and On-page SEO, page referencing, and link
building.
So unlike SEMrush, if you need some features or
functionalities you pay for those, and unlimited experience in the paid plans,
with restrictions only on the number of competitors sought, making it a much
less alternative expensive for marketers looking for this all-in-one solution.
Second, there is a perfectly compatible free version of the
software. In the free version it has some limitations on keyword and competitor
research, it can still be used effectively by SEOs who run low-volume
campaigns, making it one of the only free alternatives to holistic SEO tools
like SEMrush.
Price: Free version, Professional plan $ 299/- year and
Business plan $ 699/- year.
Raven Tools
What it does
differently from SEMrush:
- · Extract data from different sources
- · Excellent integration of email automation
- · Integration of call tracking
Raven Tools is similar to the functionality of SEMrush, but
manages to be one of the best SEMrush alternatives because the tool takes a
very different approach to data.
Instead of using a completely original index, like SEMrush
does, Raven Tools gathers data from two different APIs, namely Majestic and Moz, and provides their users with the results.
In addition to that, it can serve as the perfect
headquarters for all of your sales operations, thanks to the smooth automation
of emails and the integration of call tracking. Importing data from MailChimp here is exceptionally easy,
so you can run your SEO campaigns side by side with your email campaigns.
Price: Start license $ 948/- year, Grow $ 1,668/- year,
Thrive $ 2.988/- year and Lead $ 4.788/- year.
SERPStat
What it does
differently from SEMrush:
- · Fewer projects available for research
- · Increased focus on keyword research and audit
- · Wide choice of extensions for web browsers
Those who want to compare SEMrush to SERPstat will instantly
see that the two apps are for people who want their entire SEO campaign to be
run from one seat. In terms of price, it is comparable to SEMrush. It’s similar
prices, it has a much higher allocation for the keywords searched and the pages
explored/crawled.
It also offers very practical extensions available for Chrome,
Firefox and Opera. Once you install it, wherever you go on the Internet, you
will immediately get a wealth of SEO information. You can search for
information on CPC information, search keywords, PageSpeed, all in a few
clicks.
Price: Lite plan $ 662/- year, Standard plan $ 1,430/- year,
Advanced plan $ 2,870/- year and Business plan $ 4,790/- year.
Woorank
What it does
differently from SEMrush:
- · It is less expensive (Cheap)
- · Limited functionality
- · Only sales-oriented tools
Like many alternatives for SEMrush, this SEO tool tries to
capture only a fraction of the SEMrush audience.
WooRank |
Those of us who run low to medium volume SEO campaigns, or
who work as internal experts, will certainly benefit more than an agency
managing multiple clients or huge websites in highly competitive fields.
For a digital marketer and website owner, it offers a handy
keyword and website audit tool, covering some of the overall functionality of
SEMrush.
There is no search for backlinks or content editors, but
there is an integration of a lead generation tool and a practical functionality
to manage the reach of links.
Price: Pro plan $ 470/- year, Premium $ 1,430/- year and
Enterprise has a negotiable price.
Surfer SEO
What it does
differently from SEMrush:
- · It is less expensive (Cheaper)
- · No limit for keyword research
- · Free Chrome Extension
Surfer is a suite targeting a slightly different audience
from SEMrush. The functionality it offers revolves around the analysis of
current SERPs in real-time.
The idea is that you first put your target keyword. The tool
then analyzes the SERPs and provides you with recommendations and best
practices not in a vacuum, but firmly based on the current ranking.
From then on, creating your content, in theory, will be as
simple as following Surfer's instructions.
Price: Basic plan $ 590/- year, Pro plan $ 990/- year and Business
plan $ 1,990/- year.
WebCEO
What it does
differently from SEMrush:
- · Focus on sales functionality
- · Unlimited users with more expensive plans
- · White label SEO functionality
Another tool on this list is WebCEO, which, in terms of
SEMrush alternatives, improve it in some ways. Price, however, is not one of
these ways: it is certainly not a cheaper alternative.
At a basic level, it offers the same range of features as SEMrush
for your sites, including integrating social media management, searching for
backlinks and keywords, and more. In addition to that, it is clearly B2B
oriented.
WebCEO has a number of B2B functionalities and lead
generation tools specially designed for sales teams and departments.
Price: Start-up plan $ 900/- year, Business plan $ 2,700/-
year, Unlimited agency $ 900/- year + you can add projects, extend keyword
search limits and backlinks for an additional price.
SE Ranking
What it does
differently from SEMrush:
- · Adjustable limits that you can reconfigure to dramatically change prices based on your current needs
SE Ranking |
Another comprehensive SEO tool, much like SEMrush, but with
a twist: for each pricing plan, you can adjust the limits of keyword and
backlink research. This adjustment is accompanied by a price change.
Although all the SEO features are available even with the
cheapest plan, there is also an interesting nugget for each website owner: you
can configure up to 100 alarms for your web pages, being informed at any time
of every change. This can prove to be a really valuable tool for many website
managers.
Price: depending on the adjustments to the keywords
searched, Optimum price at $ 372-660/- year, Pro Plus $ 852-1,428/- year, and
Enterprise plan $ 1.812-8.628/- year.
LinkResearch Tools
What it does
differently from SEMrush:
- · Exclusive link management software
- · SEMrush is cheaper than LinkResearch tool
LinkResearch Tools, according to its name, specializes in
links. You will not only get your own backlink profile, but that of your competitors,
ranking leaders, etc.
There is a Link Detox tool sold separately (but still quite
expensive), which basically scans all of your backlinks to find unwanted links
that you can then disavow immediately. These are essentially the same features
available in Ahrefs, SEMrush and SEO PowerSuite as part of the overall
software.
The difference here is in the data: LinkResearchTools relies
on more than 25 sources of link data at a time. It doesn't dive into a single
backlink index, like SEMrush does. Instead, it collects dozens of indexes for
the most complete picture of a backlink profile.
It's up to you to decide if it's worth the exorbitant price,
but it's certainly one of the most attractive SEMrush “functionality” alternatives
on the market.
Price: Superhero Small plan $ 4,990/- year, Superhero
Standard plan $ 7,990/- year, Superhero Plus plan $ 18,490/- year and Superhero
Ultra plan $ 30,990/- year.
Advanced Web Ranking
What it does
differently from SEMrush:
- · It is less expensive (Cheaper)
- · Some features
- · Focus on integrating Google Analytics
Advanced Web Ranking is a tool that works best with other
tools. Unlike some SEMrush alternatives like SEO PowerSuite or Ahrefs, it
doesn't have its own index or a multitude of features for an SEO expert with
any degree of skill.
What it does have is a robust ranking tracking feature.
In a nutshell, AWR is the tool you need if you want to boost
your Google Analytics searches with a powerful ranking tracking tool. It is an
all-in-one SEO solution, but only thanks to the integration of Google's own
native and free tools.
Beyond that, it might work for an in-house SEO specialist
looking for a particular ranking tracker, but it's not the seat that has
absolutely everything in one application, like some of the best SEMrush
alternatives.
Price: Starter plan $ 528/- year, Pro plan $ 1,068/- year, for
Agency plan $ 2.148/- year and Business plan $ 5.388/- year.
Last Words
I hope you found this article useful and that you will try
some of these tools. We don't have all the means or the desire to work with
SEMrush, and there have never been as many perfectly functional tools on the
market as there are currently.
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