Here's the good news that Alphabet executives delivered during its First Quarter earnings call, pushing up the title
The company's shares climbed nearly 10% in after-hours
trading, as company officials spoke to investors during the earnings call. It
had only increased by 3% at the exit.
Although the company experienced a sharp drop in advertising
revenue in March, the drop did not worsen in April, executives said.
Consumer engagement has increased on Google’s software
services as home orders persist.
When Alphabet announced its first-quarter 2020 results on
Tuesday, investors were expecting the worst, given the sinister spillover
effect of Covid-19 on the advertising and travel industries as well as budget
cuts by the company.
However, they have obtained assurances that the economic
effects of the coronavirus pandemic will not be as severe as they feared. This
triggered a large increase in after-hours inventory, reaching a peak of almost
10%.
The company announced earnings per share of $ 9.87 and
revenue of $ 41.16 billion on Tuesday - shortfall and revenue decline,
according to analysts expectations summarized by Refinitiv. Investors seemed
relieved with revenue growth of 13% over the previous year, pushing the stock
up by around 3% as it was released.
But the headline really started to skyrocket during the
Q&A portion of the company's conference call where CEO Sundar Pichai and
CFO Ruth Porat gave a little more color to the quarter and the first two weeks
of the second trimester.
While the outlook was not all optimistic, while executives
promised a "difficult" quarter to come, here is the good news that
they shared.
March may have been the worst. Porat admitted that there was
a "sharp" drop in advertising revenue in March, but suggested that
things would not get worse in April.
Based on our research estimates from late March to last week, we have not seen any further deterioration in the percentage of year-over-year revenue decline.
At another point, she said that "we are seeing early
signs at this point that users are returning to more commercial behavior",
while warning "it is not clear how sustainable or monetizable it will
be".
YouTube direct response ads remained solid throughout the
quarter. YouTube’s advertising revenue was $ 4.04 billion, up 33% year-on-year.
Executives said strong growth in YouTube revenue continued until mid-March,
when the coronavirus officially became a global pandemic.
However, Porat noted a performance split between brand
advertising and direct response advertising (which aims to entice viewers to
take specific action, such as visiting a website or making a purchase). As
brand advertising slowed, direct response ads "continued to experience
substantial annual growth throughout the quarter".
The shelters in place lead to massive online engagement.
Pichai said that people are highly dependent on Google services because
restrictions on staying at home change people's behavior. Coronavirus research
activity was massive, peaking at four times the maximum activity during the
Super Bowl, he said. Android app downloads are up 30% from February to March,
and the time spent watching YouTube "has increased dramatically". He
also said that 100 million students and teachers are now using Google
Classroom, double the number since early March.
Research should recover quickly. Pichai also noted that
search engine advertising is driven much more directly by ROI than other forms
of advertising because advertisers can see exactly what type of results they
are getting and adjust quickly. As the 2008 recession has shown, when the
economy returns, research spending should recover quickly.
It is an extraordinarily effective system," he said. “It is a transparent system. You have a very clear sense of ROI. It is very measurable, very profitable. And so we have always seen in these orders in 2008 too, people react in the short term but the recovery is also rapid when it comes back.
The company controls costs. The on-call leaders promised to
slow the workforce and cut capital spending. Global investments will experience
a “modest decline” in 2020, as the company reduces office space around the
world and slows the rate at which it buys office buildings and delays
construction of the floor, said Porat. She also said that the company had
adjusted its staffing expectations, which had previously planned to increase by
20%. The deceleration would appear in the third quarter, she added.
Porat also confirmed the previous CNBC report that the
company was going to cut certain marketing budgets. “With regard to the
marketing component, namely announcements and promotional expenses, we reduced
it compared to our plans at the beginning of the year…. And with physical
events canceled for much of the year, marketing expenses are also reduced."
The buyouts are continuing quickly. Porat also noted that
the company's share buybacks would continue as planned, which should help the
share price by increasing earnings per share. "At the beginning of the
year, I indicated that we expected to buy back shares at a pace at least
consistent with the fourth quarter on the remaining authorization, and this
remains our opinion for the second quarter," she said.
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